LA MER. Lunar New Year Travel
A gift set that travels. Each turn of the handle reveals a new destination, five worlds, six products, one object designed to be kept long after the products are gone.
the brief
A Lunar New Year PR gift set for La Mer's Travel Retail division, built around the idea of travel as discovery. Five destinations, six products. A hexagonal box with a top handle that rotates to reveal a new destination with each turn. Die-cut doors inspired by traditional Chinese architectural lattice. Every detail designed to feel like opening a window to somewhere extraordinary.
