JANEMUA. THE NEO-CLASSICAL COLLECTION
A complete makeup packaging collection inspired by neo-classical architecture, translating fluted columns, clear structures, rose gold interiors and tactile metal bands into a contemporary beauty system.
THE BRIEF
Create an award-winning makeup packaging collection inspired by neo-classical architecture and decorative form.
The concept translated fluted columns, classical proportions, clear structures and rose-gold interiors into a contemporary beauty system designed for a modern millennial consumer. The goal was to make the packaging feel architectural, tactile and emotionally desirable, while bringing a sense of elegance, structure and collectability to the full makeup collection.
Gliding Velvet LIPSTICK
Mascara
CC Cream
IlluminatinG EYE SHADOW
AWARD RECOGNITION
Janemua received a Gold Award at the CTYPEAWARDS Asia-Pacific Cosmetics Awards, recognizing its neo-classical approach to makeup packaging, tactile product architecture and complete beauty system.
