AKÁ SKINCARE
A modern Uruguayan skincare brand rooted in clinical science, sensorial ritual and Latin American identity. Born in Uruguay. Made for LATAM.
Dr. Anellia Kutscher, one of Uruguay's most respected dermatologists, had a vision: a skincare brand with clinical credibility, cultural roots and the potential to scale across LATAM. The challenge was to build it from nothing, and make it feel like it had always belonged.
THE SCOPE
Brand Architecture. Brand Identity. Creative Direction. Packaging Design. Campaign. Content. Casting. Styling. Sound Design. Immersive Launch Experience. Events. Brand Strategy.
THE BRIEF
CLINICAL AUTHORITY
Dr. Anellia Kutscher is one of Uruguay's most respected dermatologists and medical cosmetology specialists. She brought the science. The challenge was translating that clinical authority into a brand language that felt modern, accessible and emotionally desirable for everyone, without losing the rigor behind it.
Skin has no age, no gender. The campaign was built to reflect that.
CAMPAIGN LANGUAGE
A visual system built around skin, water, texture and ritual. Skincare performance translated into a modern beauty language designed to be seen, felt and shared.
PRODUCT & PACKAGING
A cohesive product language built through soft blue tones, clinical clarity and sensorial textures. Packaging designed to feel both effective and emotionally desirable, something you want to display, not just use.
CONTENT & SOCIAL
Short-form content designed to educate, inspire and convert. Product rituals, skin science and brand identity translated into a language that creators and consumers actually want to share.
LAUNCH EXPERIENCE
The brand was built in public before it officially existed. A pre-launch influencer campaign created anticipation and desire before a single product was available. When the moment arrived, it was activated through a full immersive event combining visual mapping, live models, sound design built on Uruguayan drums, product demonstrations and intimate brand moments. Sixty creatives. One night. An energy that was entirely its own.
