FRAGRANCE FOrMS
I was taught to look at perfume bottles as art objects, as design icons that tell us a story, as something that the consumer wishes to touch and feel with their hands. The most sustainable design is the one the consumer wants to keep.
I learned fragrance bottle design in New York under the mentorship of Marc Rosen, an influential figure in American fragrance packaging. He taught me to see perfume bottles as art objects, finding inspiration in antiques, architecture, fashion design and more.
That foundation shaped the way I approach fragrance today. A great bottle is built through proportion, silhouette, colors, materials and finishes. It has to represent the product inside and the story the brand wants to tell.
That collaboration later brought me to Pratt Institute, one of the top design schools in the United States, where I co-taught fragrance packaging for five years alongside industry leaders, with students from around the world. The program was about starting from a given scent and from there developing complete fragrance worlds from concept to final product: bottle, folding carton, graphic identity and display.
I design across the full spectrum: from customizable stock to fully bespoke, from mass market to ultra luxury, from primary components to secondary packaging and the full sensory experience around the fragrance itself, including digital extensions.
POINT OF VIEW
cHINA SYMPHONY
An award-winning fragrance concept inspired by dance, movement, expression and the emotional beauty of Chinese cultural performance.
China Symphony was developed as a complete fragrance world, from bottle design and secondary packaging to graphic identity, video, display and retail presentation. The bottle pairs black-painted transparent glass with a sculptural red glass cap, designed to evoke motion, elevation and the expressive rhythm of performance.
Client
Concept Study
Recognition
Silver Award, CTYPEAWARDS Asia-Pacific Cosmetics Awards
Scope
Bottle Design. Secondary Packaging. Graphic Identity. Display. Video
CR7. CRISTIANO RONALDO
A conceptual fragrance pitch developed for Eden Parfums for the Cristiano Ronaldo fragrance portfolio, exploring a new pillar for a younger lifestyle consumer.
The design proposed a frosted, sandblasted bottle with subtle transparency, a tactile surface, and a sculptural cap system inspired by football culture. The cap was designed as a collectible keepsake rather than disposable waste, transforming into a reusable keychain object after the fragrance was finished.
Material, texture, and function were used to connect performance with lifestyle. The neck texture references the surface of a football, while the cap detail draws from the studs of a football boot. The concept also extended into a digital experience, turning the bottle into part of a broader interactive fragrance world.
Client
Eden Parfums
Year
2020
MERIT FRAGRANCE MAILER
A secondary packaging concept designed for Merit, created to frame the fragrance as a collectible object rather than a standard product sample.
The structure opens like a jewelry case, using a deep navy exterior, an elevated tray presentation and editorial inserts to create a more premium, giftable and social-ready unboxing experience.
Developed around an existing bottle, the packaging was designed to add perceived value, storytelling and keepsake appeal to the fragrance.
Client
Merit
Scope
Secondary Packaging. Structural Design. Unboxing Experience.
TOMMY HILFIGER
A conceptual fragrance packaging experience for Tommy Hilfiger exploring how a rigid paper box can become an interactive brand moment. The set was designed to hold the fragrance while extending the Tommy visual language through augmented reality. Once activated through a phone, the printed logo becomes a playful digital experience where a metallic ball moves through paths inspired by the brand’s iconic flag.
Custom QR Code Exploration
A visual study exploring how QR codes can be customized through Tommy Hilfiger’s graphic language, turning a functional access point into a branded design element.
Hidden Messages
A concept direction exploring encrypted graphics, motion cues and hidden messages as a way to create discovery, interaction and emotional engagement around the fragrance experience.
TERRA HERMES
A decoration study developed for a Hermès fragrance design competition, exploring new visual expressions for Terre d’Hermès through amber gradient glass, warm gold detailing, wood cap materiality and gold foil branding. The focus was on material contrast, limited-edition desirability and enhancing the fragrance’s earthy, mineral codes while respecting the original bottle architecture.
BISINUOLAN. YOU ARE
A romantic crystal flacon concept developed for Bisinuolan in Shanghai under Marc Rosen’s creative direction. Created for the fragrance You Are, the heart-shaped bottle translated a story of independence, aspiration and emotion into a keepsake object designed to be held, displayed and remembered long after the scent is finished.
ROBERTO Cavalli
One of several PR packaging concepts presented for the launch of Roberto Cavalli Serpentine, this direction was inspired by traditional woven snake baskets.
The structure translated the fragrance name into a tactile reveal, using structural embossing and woven texture to create a richer hand-feel around the product experience.
Client
Roberto Cavalli. Serpentine
Context
Selected PR Launch Concept
Scope
Secondary Packaging. PR Box. Structural Embossing. Product Reveal
NEST FRAGRANCES
A structural packaging concept for a three-piece mini fragrance promotion, designed as a compact gifting system.
The outer cylinder opens into a roll-up reveal, presenting three individual mini fragrances, each housed in its own folding carton. The cartons are connected as one cohesive set, with perforated lines that allow each fragrance to be separated and gifted individually.
The focus was on structure, reveal and gifting behavior rather than graphic expression, turning a small promotional format into a more memorable product experience.
Client
Nest Fragrances
Context
Mini Fragrance Gift Set. Promotional Packaging
Scope
Structural Packaging. Folding Cartons. Roll-Up Reveal. Gifting Program
ODE PARIS. NICHE LAUNCH
A niche fragrance brand developed in New York through a simple, strategic packaging system built from stock components and minimal customization. The project included supplier and packaging selection, naming, graphic identity, label design and launch presentation, creating a clean fragrance system through restraint, consistency and small custom details.
Client
Ode Paris
Context
Niche Fragrance Launch
Scope
Packaging Selection. Graphic Identity. Launch Presentation
Year
2016
LUMINA
Lumina is a futuristic purse spray concept designed as a portable beauty object. Polished metal contrasts with a translucent fragrance capsule, creating a sleek, refillable form that sits between fragrance, accessory and personal ritual. Its design language later extended into additional beauty object explorations, including makeup formats.
ICED
Iced is a conceptual bottle form study exploring the integration of cap, body and inner fragrance cavity into one sculptural object. The internal volume suggests frozen movement, while the outer glass creates a sharper architectural silhouette, finished with a metal neck detail and debossed branding.
CUSTOM PURSE SPRAY STUDY
A custom purse spray concept developed in New York, combining a polished gold body with transparent acrylic end pieces. The central X-band works as both ornament and functional support, allowing the object to rest horizontally while extending a broader bottle language into a more intimate, collectible format.