FELIPE SENA
Global creative leadership shaping the future of beauty and fragrance through creative direction, product innovation and brand experience.
17 years turning research, strategy and creative vision into objects, stories and experiences that make brands more distinctive, desirable and commercially powerful, driving consumer connection, conversion and long-term growth.
DIRECTING THE FUTURE OF BEAUTY AND FRAGRANCE.
SELECTED WORK
Aká Skincare. 360 Brand Building
Creative Direction. Brand Identity. Packaging Design. Formulation. Sourcing. Campaign. Content. Launch Strategy. Commercial Strategy.
RHODE. Packaging as Culture
Packaging Design. Product Storytelling. Social-First Beauty.
UNBOXING EXPERIENCE
Packaging designed to be opened, filmed and shared, creating moments that creators feel proud to show and consumers want to experience.
BRANDS
ESTÉE LAUDER
LA MER
MAC COSMETICS
LANCÔME
Interparfums
LAURA MERCIER
RHODE
KYLIE COSMETICS
R.E.M. BEAUTY
PETER THOMAS ROTH
BENEFIT
GLOSSIER
MOROCCANOIL
GARNIER
HAWAIIAN TROPIC
BANANA BOAT
AKÁ SKINCARE
TOO FACED
TOMMY HILFIGER
818
About FELIPE
Uruguayan by origin. Global by choice. For 17 years, I have helped beauty and fragrance brands translate research, strategy and creative vision into visual languages, objects and experiences that make people stop, feel and remember.
AKÁ. Behind the SCENE
